HAY at 3daysofdesign
During 3daysofdesign 2025, HAY transformed its Copenhagen flagship, HAY House, into a vibrant showcase of design, art, and new launches.
Visitors discovered La Pittura – a spirited, hand-painted tableware collection by artist Emma Kohlmann, offered exclusively in-store for the occasion – alongside the reissue of Mario Bellini’s iconic 1966 Amanta Sofa. Also on view were early glimpses of autumn releases, including the Layout Armchair by Julien Renault, Annex Table by John Tree, and O2 Lounge Chair by Jonas Forsman. The week came to a close with a vibrant midsummer gathering at Apollo.



La Pittura collection by Emma Kohlmann
La Pittura collection by Emma Kohlmann was featured as a preview in the store area of HAY House and a limited selection was available for purchase ahead of its global launch in August.



Locale 21 Emma Kohlmann Restaurant for hay
HAY joined forces with Copenhagen’s local favourite LOCALE 21 to bring the best of casual Italian dining to HAY House. This year, La Pittura sets the scene
at HAY House’s fourth-floor restaurant.










In Conversation: The Amanta Sofa
To celebrate the reissue of Mario Bellini’s iconic Amanta Sofa, HAY hosted a design talk with Marco Sammicheli of Triennale Milano, Duncan Riches, and Rolf Hay, reflecting on the legacy and relevance of Bellini’s groundbreaking work.



News and previews exhibition
Visitors could experience a new take on our flagship store HAY House, showcasing the best of HAY in an immersive exhibition including upcoming launches and exclusive previews.







Midsummer bar at Apollo
The week wrapped with a midsummer bar at Apollo.




